Performance of AdWords campaign is closely related with keywords which you are selecting. It is a great skill to be mastered by search engine marketers. There are, of course, other elements one needs to understand, to bring success with Pay Per Click (PPC) campaigns. Failure to understand the right keywords will make your business to tank. The campaign performance will dramatically improve if one can accurately predict the keywords and further segment these keywords into appropriate adgroups. Although we may not be able to predict the exact keywords which users are going to type, 99% of guesswork can be eliminated by selecting right keywords.
As a first step, bring to your mind the potential customers, and list out a few highly related keywords which they may type into Google. Now, you are one step closer to building a highly effective PPC campaign. Thereafter you can use different web analytics tools to identify the best of the related keywords with your product or service. There are quite a few paid tools available in the market for this purpose. However, we will get most benefits of such tools by using a combination of different free tools available in the market. Here area few such freely available tools to build up effective keywords for PPC campaign
Alexa has built an unparalleled database of information about sites that includes statistics, related links, keywords related a site, and more. Alexa’s Site Overview pages, Traffic Detail pages and Related Links pages will give most of the required information. To access these pages, simply type the URL of any site into the Alexa Search box.
Consider that fka. sg is a competitor and you need to find out list of keywords related to competitor, you can adopt the following method. Enter the domain name and look for the keywords which drive traffic to that site. Now, take down the most relevant keyword for your campaign.
Simialr to the above process, enter any such competitors name in the search box of SEMrush. Select the country, and you will list of related keywords.
SEMrush is one of the most advanced tool in capturing keywords, ads, position, and cpc of each keywords. You can also sneak into a specific competitor and research what particular keywords and ad copies they are implementing on their paid search campaigns.
In addition to the above tools, one can use the AdWords in built keyword tool and also can perform general search in Google to find out what all keywords are related to the prime keywords of your domain.
As we continue to expand our keyword research, and apply on our campaigns, we’ll be able to find which one turns out to be the profitable ones and which ones are not.