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Prayag unveils high-end Vignette Collection during the promotion of Movie Azhar

Noida, 9th May, 2016: Prayag, a leading brand in Bath Assets & Sanitary ware has unveiled its high-end Vignette Collection during the promotion of Movie “Azhar” based on the biopic of former Indian cricket captain and current politician Shri Mohammad Azharuddin in a star-studded event held in GIP Mall Noida. The event was organised to promote the Emraan Hashmi starrer movie amidst a boisterous cheering crowd of movie buffs and notable dignitaries, besides general public.

At the occasion, the complete starcast of the movie ‘Azhar’ including the lead actors of the film Emraan Hashmi and Praachi Desai, besides the top management and employees of Prayag were present. The event was also enlightened by the auspicious presence of Cricket legend Shri Mohammad Azharuddin himself.

Greeting the stars of the movie ‘Azhar’, Mr. Nitin Aggarwal, MD, Prayag, said, “We feel proud to be associated with a movie made on a great cricket legend Mohammad Azharuddin. At this occasion, I want to extend my best wishes to the starcast, the director and the producer of this amazing movie.” At the occasion, Mr. Aggarwal also rolled out  high-end Vignette Collection and said when the film makers  approached him  for an association I felt that brand Prayag can well be associated with the film.  Due to our association, brand Prayag has extensively been featured in different scenes of this film. Even acters in this film said in a dialog, “Everyone is our fan and we are Prayag’s fan.”

“Indians are very passionate about cricket legends and hence the movie Azhar has turned out as an important platform for our brand visibility and promotions,” added Mr. Aggarwal.

Vignette collection is an amazing range of faucets and bath accessories, in a wide choice of metallic tones and finishes. The finish and colour tone is obtained from state of the art PVD technology, that gives much longer application life than conventional chrome finish.


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