It’s that time of the year when budgets are getting allocated to various marketing trends .The year 2016 brings with it an increase in the online viewing versus the traditional viewership . By 2016, the seismic shift of eyeballs to mobile devices is well in our past. Over the next couple of years, the growth of time spent on mobile devices consuming media will continue to slow significantly; with year over year growth falling to double digits. This is not to say mobile interest is waning – quite the contrary. The markets in developed countries are simply becoming saturated with mobile connectivity
The Digital trends are increasing and so are the budgets both in the domestic as well international markets. Today the main concern of any organization is :
- Lead generation
- Effective ROI
The companies are spending on all forms of Digital marketing to get an effective leverage in the market. The maximum market share is captured by Social media followed very closely by Google PPC and Display ads. The email marketing or EDM are catching up fast and the most cost effective has been SMS with an excellent ROI.
Digital is the king with social media and search engine being the most effective tools. Email marketing is emerging fast as a contender for Digital space. Data driven products would be more into use this year and location based services like four square are considered the least exciting. Budgets are moving fast and getting saturated on search engines to get a lead generation which remains the most powerful and budget allocated tool.