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Best Web Design Strategies for 2017

Initial impressions are imperative… Respectable clothes, matching shoes, being punctual to meetings – everything matters. It demonstrates to the people around you that you are worth giving a second thought. On the web, initial impressions matter as well. User make snap judgments about your site credibility – sometimes in a time period as short as 50 milliseconds, and one in five users will leave your site, likely never giving you another opportunity.
This is why it is extremely important to have a top-notch design for website that attracts audiences and is very easy to navigate through.
The biggest question in the mind of all designers in the current timeframe is – What is the web design strategy that will dominate 2017? Let’s take a look:
1.    Minimalist Design –
In a way, the world of website design has come full circle. We started with the most simple and minimalistic designs because that’s all we knew back then. The world later transitioned into more sophisticated, hardcore and captivating design and backgrounds that were “pretty to look at”. Now web designers are going back to the old ways of highlighting content, no elaborate navigation options and simplistic designs. The biggest example of minimalist design is the website that is now synonymous with its purpose – Google. Despite being the most talked about and visited website by a long shot, to this day Google has only 3 navigation options on its home page.
2.    Photo and Video Backgrounds –
As they say, one picture can tell a thousand words. In the field of web design, this strategy is fairly recent. Ensuring that the visual data is appropriate, shot with good quality lens, includes people or stories to make it more personable and depicts an organization’s ethical or professional motive, will go a long way in increasing organic traffic to your website. Overused or staged visual tools will make your website look dull or boring. It’s better to use realistic images or videos as background so that people can connect to what is displayed on the screen. In this strategy, it’s always better to try the full-screen approach as it looks more neat and classy.
3.    Bold Typography –
Typography is an effective visual medium, having the ability to create identity, bring out emotions and set tone. As electronic resolutions get to be distinctly sharper and typography becomes simpler on-screen, brand’s will hope to push the past the limitations of typography to engage their clients. One of a kind, customized typography, loads of dynamic content and picture layering work on par with parallax scrolling.
There are hundreds of trends entering this industry every day but these are the top 3 that every web designer who strives to achieve success in 2017 must adopt. Contact Write Side Up today to discover the perfect design that suits your organization’s needs.

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